Alexa's Effect on Prime Music

Requirements Clarification & Assessment

Objective Definition

• Primary Objective: Determine the impact of integrating Prime Music with Alexa devices on Prime Music subscriptions.
• Secondary Objectives: Evaluate user engagement and retention metrics to understand the broader impact on user experience.

Key Metrics

1. Subscription Metrics:
   • New Prime Music subscriptions
   • Retention rates of existing subscribers
   • Churn rate
2. Engagement Metrics:
   • Average time spent on Prime Music
   • Frequency and duration of usage
   • Number of songs played
3. User Experience Metrics:
   • Customer satisfaction scores
   • Feedback on integration

Clarifying Questions

• Are we focusing solely on subscription rates, or are engagement and retention equally important?
• Is there a specific time frame for the analysis (short-term vs. long-term impact)?
• Are there any promotional campaigns or incentives associated with the integration?
• What specific regions or demographics are targeted for this analysis?

Assumptions

• We have access to comprehensive data on Prime Music subscriptions and usage.
• The integration is marketed to both existing and potential users.
• The analysis will be conducted within a defined time frame post-integration.