Analyze Platform Usage Differences

Requirements Clarification & Assessment

1. Understanding the Metrics

   • Clarify what is meant by "active on Instagram." Does this include regular logins, engagement (likes, comments, posts), or simply having an account?
   • Determine if the percentages (70% iOS, 35% Android) are based on the same criteria and timeframe.

2. Data Availability

   • Assess the availability of demographic data (age, gender, location) for both iOS and Android users.
   • Check if there is historical data to analyze trends over time.

3. Platform-Specific Information

   • Verify if there are any known issues or differences in app performance or features between iOS and Android.
   • Understand how Instagram is promoted or bundled with other apps on both platforms.

4. User Behavior Insights

   • Gather data on user behavior, such as time spent on the app, types of interactions, and app usage patterns across different demographics.
   • Investigate user feedback and reviews from app stores for insights into user satisfaction or dissatisfaction.

5. External Influences

   • Explore any marketing campaigns or external factors that might have influenced user behavior differently on iOS and Android.
   • Consider competitors' influence and their presence on each platform.