Dormant Netflix Accounts

Requirements Clarification & Assessment

1. Clarify the Definition of Dormant Users:

   • Are these users subscribed and paying, or do they include trial users?
   • Does inactivity mean not logging in at all, or logging in without watching content?

2. Understand the Business Context:

   • What percentage does 1 million represent of the total user base?
   • Is this inactivity a new trend or part of a cyclical pattern?
   • What is the business goal: to increase retention, improve engagement, or reduce churn?

3. Data Requirements:

   • Access to user demographics, account tenure, and engagement metrics.
   • Information on historical activity patterns and content preferences.
   • Insights into any recent changes in the Netflix platform or external market factors.

4. Technical Considerations:

   • Ensure data pipelines are functioning correctly to avoid false inactivity signals.
   • Consider potential technical issues affecting user experience, such as login problems or streaming interruptions.