Facebook Group Engagement in the U.S.

Requirements Clarification & Assessment

1. Understanding 'Activity':

   • Clarify what constitutes 'activity' within Facebook Groups. This could include metrics like time spent, number of posts, likes, comments, shares, or other forms of engagement.
   • Determine whether the focus is on all groups or specific types of groups (e.g., interest-based, community-based, support groups).

2. Timeframe:

   • Identify whether the discrepancy is a long-term trend or a recent development. This will help in pinning down potential causes related to time-specific events or changes.

3. Benchmarking:

   • Understand how the global average is calculated and ensure it is a fair comparison against U.S. activity levels.

4. Stakeholder Goals:

   • Align with Meta's mission to connect people and the role of Facebook Groups in achieving this through community building and engagement.

5. Internal and External Changes:

   • Identify any recent changes in Facebook Group features, algorithms, or marketing strategies that could impact user engagement.
   • Consider external factors such as competitor activities, legal restrictions, or societal trends that might influence user behavior.