Surge in Google One 100GB Plan Purchases

Requirements Clarification & Assessment

1. Time Frame

   • Determine the specific time frame over which the 15% increase was observed. Was it a gradual increase over several months or a sudden spike in a short period?

2. Demographic Information

   • Identify the demographics of the users who contributed to the increase. Are there specific regions, age groups, or user profiles that show a higher subscription rate?

3. Comparative Analysis

   • Check if similar trends are observed in other Google One plans or related products. This can provide insights into whether the trend is isolated to the 100GB plan or part of a broader pattern.

4. Data Sources

   • Confirm the available data sources such as user subscription history, device usage patterns, storage usage details, and any recent promotional campaigns.

5. External Factors

   • Investigate external factors like competitor actions, changes in market dynamics, or significant events that could influence user behavior.

6. Internal Changes

   • Look into any internal changes such as new feature launches, UI changes, or promotional activities that might have influenced user behavior.