Metric Divergence

Requirements Clarification & Assessment

1. Define Key Metrics:

   • Privacy Respect: Understand how the metric of users feeling their privacy is respected is quantified. Is it through surveys, feedback forms, or usage patterns?
   • Engagement with Google Play Services: Clarify what constitutes engagement. Is it app usage time, frequency of app openings, or another metric?

2. Nature of Changes:

   • Magnitude and Trend: Determine if the 8% rise and 14% decline are absolute or relative. Assess if these changes are significant against historical trends.
   • Temporal Aspect: Investigate whether these changes occurred gradually or suddenly.

3. Contextual Factors:

   • Internal Changes: Review any recent changes in the app's UI, features, or privacy policies.
   • External Influences: Consider market conditions, competitor actions, and socio-economic factors that might affect user behavior.

4. Data Segmentation:

   • Identify if specific user segments (e.g., by region, device type, or demographics) exhibit different trends.