Free Trial to Paid Conversion Discrepancies

Requirements Clarification & Assessment

1. Clarifying the Problem Statement

   • Confirm if the conversion metric is consistent across both countries (same product tiers, subscription plans, etc.).
   • Understand the definition of 'conversion' and whether it includes any specific conditions or qualifiers.

2. Data Collection

   • Gather data on user demographics, behavior, and engagement metrics from both countries.
   • Obtain historical data on marketing campaigns, pricing strategies, and product features available in each country.

3. Hypothesis Formation

   • Formulate potential hypotheses for the discrepancy:
     • Cultural differences impacting purchasing behavior.
     • Variations in marketing strategies or campaigns.
     • Economic factors such as average income or purchasing power.
     • Competitor landscape differences.

4. Stakeholder Alignment

   • Discuss with the Product Manager and relevant stakeholders to align on objectives and expected outcomes of the analysis.