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Data Interview Question

Uber Pickup Location Errors

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Requirements Clarification & Assessment

  1. Define "Wrong Pickup Location":

    • Clarify whether the issue arises when the app displays a pickup location different from the user's actual location or when the driver arrives at a different spot than instructed.
    • Understand if the issue is visible to both riders and drivers or just one party.
  2. Data Scope:

    • Confirm the availability of internal Uber data, such as user location data, driver location data, and ride logs.
    • Acknowledge the absence of external data sources like Google Maps for cross-validation.
  3. Geographical and Temporal Context:

    • Identify if the issue is prevalent in specific regions or during particular times (e.g., rush hours).
    • Determine if the problem is linked to recent app updates or changes in the mapping algorithm.
  4. Potential Causes:

    • Consider GPS inaccuracies, software bugs, or user interface issues as potential causes.
    • Evaluate if the problem is more frequent in areas with dense buildings or poor GPS signals.
  5. Impact Assessment:

    • Determine the frequency of user complaints and assess their impact on ride completion rates, user satisfaction, and retention.
    • Evaluate the financial implications, such as increased wait times or cancellation fees.