User Pathways

Requirements Clarification & Assessment

1. Understanding the Objective:

   • The primary aim is to enhance the user interface of a community forum application by analyzing user pathways.
   • Clarify if the goal is to increase user engagement, reduce drop-offs, or improve specific user metrics such as time spent on the platform.

2. Data Understanding:

   • Identify the types of user events captured (e.g., logins, clicks, posts, comments, likes).
   • Determine available data attributes like timestamps, user IDs, session IDs, and content details.
   • Understand the data structure and storage format (e.g., database tables, spreadsheets).

3. Scope and Focus:

   • Define the user journeys of interest (e.g., new user onboarding, active user engagement).
   • Clarify if there are specific UI components or user pathways that need improvement.
   • Determine if there are existing user complaints or feedback that highlight UI issues.

4. Success Metrics:

   • Define success metrics for UI improvements, such as increased average session duration, higher engagement rates, or reduced churn rates.
   • Understand the time period the data covers to ensure trends and patterns can be identified.

5. External Factors:

   • Consider external factors like competitor analysis, industry benchmarks, and user expectations from similar platforms.