Weekly User Activity and Email Engagement

Requirements Clarification & Assessment

1. Clarifying the Metrics:

   • Weekly Active Users (WAU): Define what constitutes an active user. Typically, this means a user who has logged in at least once in the past week.
   • Email Open Rates: Understand how open rates are calculated. Is it the number of emails opened divided by the number of emails sent? Ensure that the measurement timeframe is consistent (e.g., within 24 hours of sending).

2. Understanding the Context:

   • Historical Data: Compare current metrics against historical trends to determine if the changes are significant.
   • Segmentation: Investigate if the changes are consistent across different segments such as demographics, geographical locations, and platforms (iOS, Android, web).

3. Potential External Factors:

   • Seasonal Trends: Consider if there are seasonal influences affecting user engagement and email interactions.
   • Market Changes: Check if there have been any significant market events or changes in user behavior.

4. Data Integrity:

   • Verify Data Accuracy: Ensure that there are no bugs or issues in data collection and processing that might skew the metrics.
   • Statistical Significance: Confirm that the changes in metrics are statistically significant and not just random fluctuations.