Decline in Youth Engagement

Requirements Clarification & Assessment

• Definition of "Young Users":

  • Clarify the age range considered as "young users." Typically, this might include users aged 12-18 or 18-25. However, the exact age range may vary based on internal definitions or market research.

• Understanding "Losing Users":

  • Determine whether losing users refers to a decrease in engagement, an increase in churn rate, or a decrease in new user sign-ups.

• Source of the Claim:

  • Investigate whether the claim is based on specific metrics or anecdotal evidence. Check if there's existing data or reports that highlight this trend.

• Time Period of Concern:

  • Identify the time frame during which the decline is observed. Is it a recent trend, or has it been ongoing over several months or years?

• Existing Data Availability:

  • Assess what data is currently available for analysis. This could include user demographics, activity logs, and engagement metrics.

• Comparison Groups:

  • Consider whether to compare young users against other age groups to determine if the trend is isolated or part of a broader pattern.