Assessing New User Interaction

Requirements Clarification & Assessment

1. Understanding "New User":

   • Define what constitutes a "new user" in the context of the platform. Is it based on account creation date, first interaction, or another criterion?
   • Determine the time frame for which a user remains classified as "new" (e.g., first week, first month).

2. Defining "Interaction Levels":

   • Clarify what types of interactions are considered (e.g., logins, content views, likes, shares, comments).
   • Establish the relative importance of different interaction types for the platform's goals.

3. Setting Goals:

   • Identify the primary objectives for measuring new user interactions. Is the focus on retention, engagement, conversion, or feature adoption?
   • Determine the desired outcomes and what success looks like for each metric.

4. Data Availability:

   • Assess the availability and quality of data regarding user interactions.
   • Ensure data is collected consistently across all user segments and time frames.

5. Stakeholder Input:

   • Gather input from stakeholders to align on the key performance indicators (KPIs) that best reflect business goals.
   • Confirm any specific areas of interest or concern from stakeholders regarding new user interactions.