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Requirements Clarification & Assessment
Objective Understanding:
Clarify the primary objective behind increasing the number of ads. Is it purely revenue-driven, or is there a balance between revenue and user engagement?
Determine if the company has a strategic focus on short-term revenue gains or long-term user retention.
Data Collection:
Confirm if a proper A/B testing framework was implemented to segregate the impact of increased ads on different user groups.
Identify the time frame over which the data was collected. Was it during a specific season or event that could influence user behavior?
Gather data on user engagement metrics such as session duration, bounce rates, and click-through rates.
Contextual Factors:
Investigate if there were any external factors during the study period, like competitor actions or market changes, that might have influenced user searches.
Assess if any changes were made to the search algorithm that could impact the user search experience.
User Segmentation:
Determine if the increase in ads affected all users uniformly or if specific user segments (e.g., new vs. returning users) were more impacted.
Examine geographical and device-based variations in user behavior and revenue changes.