Balancing Social Connections and Engagement

Requirements Clarification & Assessment

1. Scope of the Research

   • Is the decrease in posts observed across all users globally, or is it isolated to specific regions or demographics?
   • Does the research include all types of posts, or is it limited to newsfeed posts?

2. Nature of the Relationship

   • Is the relationship between the number of friends and post frequency linear or does it plateau after a certain threshold?
   • Are there compensatory forms of engagement that offset the decrease in posts, such as increased private messaging?

3. Purpose of the Feature

   • What are the success metrics for the "People You May Know" (PYMK) feature?
   • How does the feature contribute to the overall ecosystem of Facebook in terms of engagement and retention?

4. Correlation vs. Causation

   • Are the findings purely correlative, or is there evidence to suggest causation?

5. User Experience and Privacy

   • What privacy settings are currently available for users when posting content?
   • How does user behavior change with different privacy settings?