Boosting Engagement in Facebook Group Posts

Requirements Clarification & Assessment

• Objective: Increase the volume of comments on posts within Facebook Groups. This involves understanding the factors influencing user engagement and identifying target user segments.

• Scope:

  • Target Group: Focus on both active and passive members who engage with posts but do not comment. Includes members who react but do not comment, and those who start but do not complete comments.
  • Type of Posts: Consider all types of posts (images, videos, announcements) to ensure a comprehensive approach.
  • Group Type: Include both private and public groups to understand different dynamics.
  • Privacy Concerns: Address privacy issues that might deter users from commenting, such as visibility of comments to all group members.

• Success Metrics:

  • Increase in average number of comments per post.
  • Increase in user engagement time within groups.
  • Improved retention rates of group members.

• User Segmentation:

  • Active Users: Post and comment frequently.
  • Passive Users: View posts but rarely comment.
  • Reactors: React to posts but do not comment.
  • Initiators: Start comments but do not complete them.