Boosting Instagram Visibility

Requirements Clarification & Assessment

1. Define the Objective:

   • Determine if the goal is to increase the number of new Instagram users, enhance engagement among existing users, or both.
   • Understand if the focus is on short-term gains or long-term sustainability.
   • Clarify if there are any specific demographics or user segments that should be targeted.

2. Current Integration Analysis:

   • Assess the current level of integration between Facebook and Instagram.
   • Identify existing features that already promote Instagram within Facebook.

3. User Behavior Insights:

   • Analyze user behavior on both platforms to understand interaction patterns.
   • Identify potential barriers preventing Facebook users from engaging with Instagram.

4. Resource and Constraint Identification:

   • Determine available resources, such as budget, technical capabilities, and team capacity.
   • Recognize any constraints, such as privacy concerns or platform limitations.

5. Success Metrics Definition:

   • Establish clear metrics for success, such as increased Instagram sign-ups, higher engagement rates, or improved cross-platform interactions.
   • Define secondary metrics to monitor potential trade-offs, like changes in Facebook activity levels.