Celebrity Engagement on Social Platforms

Requirements Clarification & Assessment

1. Understanding the App's Purpose:

   • What is the primary goal of the "Mentions" app? Is it to increase celebrity-fan engagement, drive more content creation, or enhance user retention on Facebook?
   • How does the app function? Does it provide notifications to fans when celebrities post? What types of interactions are facilitated (e.g., comments, direct messages, live Q&As)?

2. Defining Success Metrics:

   • What specific metrics will indicate the app's success? Consider metrics like engagement rates, retention rates, content creation frequency, and user satisfaction.
   • How will we measure the baseline engagement levels before the app's introduction?

3. Target Audience and User Segmentation:

   • Who are the primary users of the app? Are there specific celebrity segments or fan demographics that the app targets?
   • How will we segment users for analysis (e.g., based on usage frequency, celebrity type, or fan demographics)?

4. Technical and Data Requirements:

   • What data sources or tools are necessary to track and analyze app usage and engagement metrics?
   • Are there any technical limitations or data privacy concerns that need to be addressed?

5. Differentiating Engagement Sources:

   • How will we distinguish between engagement driven by the "Mentions" app and other factors, such as a celebrity's personal initiative?