Convincing Clients of Analytical Value

Requirements Clarification & Assessment

1. Understand the Client's Objectives

   • Begin by thoroughly understanding the client's business objectives and the specific problems they aim to solve.
   • Clarify the key performance indicators (KPIs) or metrics that are most important to the client.

2. Determine the Technical Level of the Client

   • Assess the technical proficiency and statistical knowledge of the client to tailor communication appropriately.
   • Determine whether the client prefers high-level insights or detailed technical analysis.

3. Identify Stakeholder Interests

   • Identify all stakeholders involved and their respective interests in the analysis.
   • Understand the potential impact of the analysis on various parts of the organization.

4. Gather Contextual Information

   • Collect historical data, previous analyses, and any existing reports to understand the context better.
   • Determine if the analysis is proactive or reactive, i.e., addressing an ongoing issue or exploring new opportunities.

5. Clarify Data Availability and Quality

   • Assess the availability, quality, and completeness of the data required for the analysis.
   • Identify potential data gaps or limitations that could affect the analysis.