Decline in Friend Request Activity

Requirements Clarification & Assessment

1. Clarifying the Decline:

   • Determine if the decline refers to the number of friend requests sent, accepted, or both.
   • Confirm if the decline is a one-time event or a gradual trend over time.
   • Understand the baseline metrics against which the 10% decline is measured.

2. Assessing the Scope:

   • Identify if the decline is global or restricted to a specific region, such as the USA.
   • Determine if the decline is consistent across all platforms (iOS, Android, Web).

3. User Engagement Metrics:

   • Check if daily and monthly active user counts have remained stable.
   • Investigate if other engagement metrics, like time spent on the platform, are affected.

4. Feature Changes:

   • Inquire about any recent changes to the friend discovery features, such as "People You May Know" or privacy settings.

5. Demographic and Behavioral Analysis:

   • Segment the data by demographics (age, gender, location) and user behavior (new vs. returning users) to identify affected cohorts.

6. External Factors:

   • Consider external events, such as competitor actions or global events, that might influence user behavior.