Decline in Uber Black Service Usage

Requirements Clarification & Assessment

1. Define the Scope of the Decline:

   • Is the 10% decline specific to a particular region or global?
   • What is the time frame over which this decline has been observed?
   • Is the decline in Uber Black unique, or are other Uber services experiencing similar trends?

2. Understand External Influences:

   • Investigate potential external events during the time frame, such as the pandemic, economic downturns, or regulatory changes.
   • Identify any seasonal patterns that could influence ride usage.

3. Identify Internal Changes:

   • Evaluate if there have been recent changes in Uber Black's service offerings, pricing, or vehicle qualifications.
   • Determine if any app updates or technical issues could have impacted user experience.

4. Gather Stakeholder Insights:

   • Collect feedback from both riders and drivers to understand their perspectives on the decline.
   • Engage with marketing and operations teams to assess any recent initiatives that might have influenced ride usage.