Decline in User Engagement

Requirements Clarification & Assessment

1. Understanding the Metrics

   • Clarify whether the average comments per user metric includes all users or only those who have left a comment.
   • Determine if the metric is calculated weekly and if it accounts for active versus inactive users.

2. User Segmentation

   • Identify if the data is segmented by user demographics, onboarding date, or other relevant factors.
   • Understand if there are different types of users based on engagement levels or acquisition channels.

3. Funnel Analysis

   • Clarify the user journey from account creation to commenting.
   • Identify potential friction points in the user journey that could impact engagement.

4. External Factors

   • Assess if there were any changes in the platform's user interface, features, or policies that could affect user engagement.
   • Consider external factors such as market conditions, competitor actions, or cultural trends in the new urban area.

5. Historical Data Comparison

   • Determine if similar trends were observed in other regions when the platform was first launched.
   • Compare the current data with historical data to identify patterns or anomalies.