Decreasing Job Applications

Requirements Clarification & Assessment

1. Understanding the Scope of the Problem

   • Magnitude of Decrease: Clarify the percentage decrease in job applications over the specified period.
   • Time Frame: Determine the exact months during which the decline was observed to assess seasonal impacts.
   • Data Collection: Verify how the number of job postings and applications are measured.

2. User Journey and Access Points

   • User Access: Identify how applicants access the job board (web, mobile app, etc.).
   • User Journey Mapping: Map out the steps job seekers take from landing on the platform to submitting an application.

3. Market and Competitor Analysis

   • Competitor Movements: Check if competitors have introduced new features or marketing strategies.
   • Economic Indicators: Analyze macroeconomic factors like unemployment rates that might affect job applications.

4. Internal Changes

   • Platform Changes: Investigate any recent changes to the platform or user interface that might impact user experience.
   • Feature Updates: Confirm if new features have been launched that could affect the application process.

5. Demographic and Segmentation Analysis

   • User Demographics: Assess changes in the demographics of active users, including age, gender, and job experience.
   • Geographical Impact: Determine if the decline is localized to specific regions or countries.