Data Interview Question

Fraudulent Product Reviews

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Solution & Explanation

To solve this problem, we need to determine the probability that a review is actually fraudulent given that the algorithm has flagged it as fake. This is a classic case of applying Bayes' Theorem. Let's break down the problem step-by-step:

Step 1: Define the Events

  • F: The event that a review is fraudulent.
  • L: The event that a review is legitimate.
  • D: The event that a review is detected as fake by the algorithm.

Step 2: Given Probabilities

  • P(F) = 0.02 (2% of reviews are fraudulent)
  • P(L) = 0.98 (98% of reviews are legitimate)
  • P(D|F) = 0.95 (95% probability the algorithm correctly flags a fraudulent review)
  • P(D|L) = 0.10 (10% probability the algorithm incorrectly flags a legitimate review as fake)

Step 3: Bayes' Theorem

Bayes' Theorem allows us to find the probability of an event based on prior knowledge of conditions related to the event. The theorem is stated as:

P(FD)=P(DF)P(F)P(D)P(F|D) = \frac{P(D|F) \cdot P(F)}{P(D)}

Where:

  • P(F|D): Probability that a review is fraudulent given it is detected as fake.
  • P(D): Total probability that a review is detected as fake.

Step 4: Calculate P(D)

The total probability that a review is detected as fake, P(D), can be calculated using the law of total probability:

P(D)=P(DF)P(F)+P(DL)P(L)P(D) = P(D|F) \cdot P(F) + P(D|L) \cdot P(L)

Substitute the known values:

P(D)=0.950.02+0.100.98P(D) = 0.95 \cdot 0.02 + 0.10 \cdot 0.98 P(D)=0.019+0.098P(D) = 0.019 + 0.098 P(D)=0.117P(D) = 0.117

Step 5: Calculate P(F|D)

Now, substitute the values into Bayes' Theorem:

P(FD)=0.950.020.117P(F|D) = \frac{0.95 \cdot 0.02}{0.117} P(FD)=0.0190.117P(F|D) = \frac{0.019}{0.117} P(FD)0.162P(F|D) \approx 0.162

Conclusion

The probability that a review is actually fraudulent when the algorithm flags it as fake is approximately 16.2%. This means that even when the algorithm identifies a review as fake, there is still a significant chance that the review could be legitimate due to the lower prevalence of fraudulent reviews and the algorithm's false positive rate.