Enhancing Engagement Among Partnered Users

Requirements Clarification & Assessment

1. Goal Definition

   • Objective: Increase engagement among Facebook users who have indicated they are in a relationship.
   • Engagement Metrics: Focus primarily on increasing the number of posts, but also consider other interaction metrics like comments, likes, shares, and time spent on the platform.

2. User Demographics

   • Target Group: Males aged 20-30 in new relationships.
   • Geographical Scope: Global, with no specific country focus.

3. Data Integrity

   • Data Completeness: Assume relationship status data is fully filled out and accurate.
   • Trend Duration: Engagement dips primarily during the initial months of a relationship.

4. Behavioral Insights

   • Time Allocation: Users are spending more time on Facebook but posting less.
   • Privacy Concerns: Users may feel hesitant to post due to potential judgment from partners or their networks.
   • Interest Shift: Increased browsing, possibly to understand partners better.

5. Assumptions

   • The observed trend is not gender-specific but is more pronounced among males.
   • Engagement patterns are consistent across different relationship types (e.g., dating, engaged, married).