Enhancing Instagram Story Engagement

Requirements Clarification & Assessment

1. Objective:

   • The primary goal is to enhance user engagement within Instagram Stories in the US market, aligning with Meta's vision of fostering meaningful connections.
   • Determine whether the focus is on increasing overall engagement metrics or specific user actions, such as story views, shares, or interactions.

2. Stakeholders & Business Goals:

   • Engage with stakeholders to understand their priorities. Is the focus solely on engagement, or does it tie back to revenue growth or market share?
   • Identify if there are any specific demographic targets, such as age groups or regions, that are crucial for this feature.

3. Current State Analysis:

   • Evaluate existing user engagement metrics for Instagram Stories.
   • Identify pain points or areas of improvement through user feedback, surveys, or data analysis.
   • Analyze competitor features, especially those from platforms like TikTok, to understand what drives engagement there.

4. Technical Feasibility:

   • Assess the technical capabilities required to implement new features, including any potential dependencies on existing infrastructure.
   • Determine if the feature should be optimized for mobile, desktop, or both.