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Data Interview Question

Enhancing User Experience with Spotify Data

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Requirements Clarification & Assessment

  1. Objective Clarification:

    • Confirm that the primary goal is to enhance user experience within the Spotify app using available data.
    • Identify the specific aspects of user experience to focus on, such as personalized music recommendations, playlist curation, or social engagement.
  2. Data Availability:

    • Assess what data is accessible, including user demographics, streaming history, playlist data, location information, and social interactions.
    • Determine any limitations or constraints on data usage, such as privacy concerns or data access restrictions.
  3. Business Objectives:

    • Align the data-driven enhancements with Spotify's broader business goals, such as increasing user engagement, retention, or conversion to premium subscriptions.
    • Clarify if there are specific user segments (e.g., new users, premium users) that should be prioritized.
  4. Success Metrics:

    • Define clear metrics for measuring the success of the proposed enhancements, such as increased time spent on the app, higher playlist engagement, or improved user satisfaction.
    • Establish benchmarks for current performance to compare against post-implementation metrics.