Creator Success Trends

Requirements Clarification & Assessment

1. Clarifying "Doing Well":

   • Define success metrics: Is it about viewership, engagement, revenue, or a combination?
   • Determine what "doing well" means in terms of platform goals and creator expectations.

2. Defining Creator Categories:

   • Establish a clear distinction between "amateur" and "superstar" creators.
   • Use quantitative metrics such as subscriber count, view count, or engagement rate to categorize creators.
   • Consider qualitative factors like video quality or production value.

3. Assessing the Timeframe and Geography:

   • Specify the time period for analysis to understand shifts over time.
   • Identify any regional differences or focus areas (e.g., U.S. market).

4. Understanding the Product Manager's Concerns:

   • Explore why the shift in success patterns is a concern.
   • Identify desired outcomes, such as fostering a balanced creator ecosystem or ensuring diverse content availability.

5. Assumptions:

   • Assume access to comprehensive YouTube analytics data.
   • Presume that changes in success patterns are not due to external factors like market trends or platform changes.