Data Interview Question
Hello, I am bugfree Assistant. Feel free to ask me for any question related to this problem
Requirements Clarification & Assessment
Before diving into the metrics to assess the performance of Facebook Stories, it is critical to clarify the underlying requirements and goals:
-
Objective of Facebook Stories:
- Primary Goal: Increase overall user engagement on the Facebook platform.
- Secondary Goals: Monetization through ad revenue and enhancing user experience.
-
Target Audience:
- Demographics: Primarily focusing on teenagers and young adults in the US market.
- User Segments: Both content creators and consumers.
-
Definition of Success:
- Short-term: Immediate increase in user interactions and engagement with Stories.
- Long-term: Sustained user retention and monetization opportunities.
-
Key Clarifying Questions:
- What are the specific engagement goals? (e.g., time spent, interaction types)
- How do we measure monetization success? (e.g., ad revenue linked to Stories interactions)
- What are the guardrail metrics to ensure overall platform health? (e.g., DAU/MAU)