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Requirements Clarification & Assessment
Understanding Google Home
Product Overview: Google Home is a voice-activated speaker that acts as a central hub for managing smart home devices, providing information, and assisting with daily tasks.
User Base: Primarily homeowners and renters in the US who utilize smart home technology.
Current Capabilities: Voice commands for reminders, alarms, email reading, and smart home control.
Feature Overview
Proposed Feature: A game that can be installed via a mobile app and played directly on the Google Home device.
Operationalization: Users will access the game through voice commands, ensuring it's family-friendly and accessible to all household members.
Business Context & Goals
Current Challenges: Decline in user engagement and potential user churn.
Feature Goals: Increase user engagement, improve user retention, and potentially drive new user growth.
Competitive Landscape
Market Dynamics: Evaluate competitors' similar offerings and their impact on user engagement.
Positioning: Determine how the game feature can differentiate Google Home from competitors.
Metrics for Success
User Engagement: Time spent on Google Home.
User Retention: Return rates and customer lifetime value.
User Growth: New user acquisition rates.
Revenue Impact: Potential from increased sales, ads, or subscriptions.