Game Feature for Google Home

Requirements Clarification & Assessment

1. Understanding Google Home

   • Product Overview: Google Home is a voice-activated speaker that acts as a central hub for managing smart home devices, providing information, and assisting with daily tasks.
   • User Base: Primarily homeowners and renters in the US who utilize smart home technology.
   • Current Capabilities: Voice commands for reminders, alarms, email reading, and smart home control.

2. Feature Overview

   • Proposed Feature: A game that can be installed via a mobile app and played directly on the Google Home device.
   • Operationalization: Users will access the game through voice commands, ensuring it's family-friendly and accessible to all household members.

3. Business Context & Goals

   • Current Challenges: Decline in user engagement and potential user churn.
   • Feature Goals: Increase user engagement, improve user retention, and potentially drive new user growth.

4. Competitive Landscape

   • Market Dynamics: Evaluate competitors' similar offerings and their impact on user engagement.
   • Positioning: Determine how the game feature can differentiate Google Home from competitors.

5. Metrics for Success

   • User Engagement: Time spent on Google Home.
   • User Retention: Return rates and customer lifetime value.
   • User Growth: New user acquisition rates.
   • Revenue Impact: Potential from increased sales, ads, or subscriptions.