Increased Ad Frequency

Requirements Clarification & Assessment

1. Objective Identification:

   • Clarify the primary goal of the increased ad frequency: Is it primarily to boost ad revenue, improve user engagement with ads, or both?
   • Determine the key stakeholders: Product Managers, Advertisers, User Experience teams, etc.

2. Stakeholder Perspectives:

   • User Perspective: Understand how users might perceive an increase in ad frequency. Consider potential impacts on user engagement and satisfaction.
   • Advertiser Perspective: Evaluate if the increased ad frequency aligns with advertisers' goals, such as better visibility and conversion rates.
   • Platform Perspective: Assess the impact on platform metrics like ad revenue, user retention, and session times.

3. Metric Definition:

   • Define success metrics: Click-through rate (CTR), ad revenue, user engagement metrics (e.g., time spent on platform).
   • Identify guardrail metrics: User retention, average session time, and user satisfaction scores.

4. Feasibility and Constraints:

   • Assess technical feasibility and resources required to implement and monitor increased ad frequency.
   • Identify any constraints, such as ad inventory limits or user privacy concerns.