Instagram's Private Story Feature

Requirements Clarification & Assessment

1. Objective Understanding:

   • Primary Objective: The main goal of Instagram's private story feature is to enhance user engagement by fostering meaningful social interactions.
   • Secondary Objective: Retain existing users and potentially attract new users by offering a more personalized and private sharing option.

2. Feature Context:

   • Existing vs. New: The feature has been in existence for about a year, implying that historical data is available for analysis.
   • Platform Interaction: We focus solely on Instagram, without considering cross-platform effects within Facebook's ecosystem.

3. Business Questions:

   • Does the private story feature increase user engagement among its users?
   • Are there any noticeable changes in user behavior or engagement metrics post-adoption of the feature?
   • What demographic or user segments are most positively impacted by this feature?

4. Engagement Metrics:

   • Average time spent on Instagram by users who use the private story feature.
   • Average number of interactions (likes, comments) on private stories.
   • DAU, MAU, and retention rates for users utilizing the feature.

5. Data Requirements:

   • Historical data on user interactions with private stories.
   • Segmented data based on user demographics, geography, and engagement levels.