Integration of Instagram Stories into Facebook

Requirements Clarification & Assessment

1. **Objective: **

   • Understand the goal of integrating Instagram Stories into Facebook.
   • Determine the primary metrics for success and how they align with Facebook's mission.
   • Identify the target user segments for this feature.

2. **User Segmentation: **

   • Low-end Users: Primarily consumers of content with minimal interaction.
   • Medium Users: Regular posters who might benefit from less formal sharing options.
   • High-end Users: Influencers who could leverage Stories to enhance network effects.

3. **Current Platform Dynamics: **

   • Facebook's user base skews older compared to Instagram.
   • The platform is predominantly read-heavy with fewer spontaneous interactions.

4. **Potential Benefits: **

   • Increase user engagement and time spent on Facebook.
   • Provide new content creation opportunities, especially for medium-level users.
   • Enhance network effects for influencers.

5. **Potential Risks: **

   • Content redundancy leading to user fatigue.
   • Cannibalization of Instagram's user engagement.
   • Technical challenges in integrating Stories effectively.