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Data Interview Question

Marketing Campaign with A/B Testing

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Requirements Clarification & Assessment

  1. Objective Clarification:

    • Primary Objective: Determine if offering free stocks increases user sign-ups on Robinhood.
    • Secondary Objectives: Assess the impact on user engagement and retention.
  2. Key Metrics Identification:

    • Primary Metric: Number of new account registrations.
    • Secondary Metrics: User engagement (e.g., number of trades within the first 30 days), retention rate, and average trading volume.
  3. User Eligibility and Constraints:

    • Eligibility: Only new users without prior accounts on Robinhood.
    • Constraints: Ensure that users cannot exploit the offer by creating multiple accounts.
  4. Campaign Details:

    • Incentive Details: Clarify the number and type of free stocks offered.
    • Distribution Method: How and when users receive the stocks.
  5. External Factors:

    • Market Conditions: Consider current market trends that might influence user behavior.
    • Concurrent Campaigns: Ensure no overlapping promotions that could skew results.