Marketing Campaign with A/B Testing

Requirements Clarification & Assessment

1. Objective Clarification:

   • Primary Objective: Determine if offering free stocks increases user sign-ups on Robinhood.
   • Secondary Objectives: Assess the impact on user engagement and retention.

2. Key Metrics Identification:

   • Primary Metric: Number of new account registrations.
   • Secondary Metrics: User engagement (e.g., number of trades within the first 30 days), retention rate, and average trading volume.

3. User Eligibility and Constraints:

   • Eligibility: Only new users without prior accounts on Robinhood.
   • Constraints: Ensure that users cannot exploit the offer by creating multiple accounts.

4. Campaign Details:

   • Incentive Details: Clarify the number and type of free stocks offered.
   • Distribution Method: How and when users receive the stocks.

5. External Factors:

   • Market Conditions: Consider current market trends that might influence user behavior.
   • Concurrent Campaigns: Ensure no overlapping promotions that could skew results.