Hello, I am bugfree Assistant. Feel free to ask me for any question related to this problem
Requirements Clarification & Assessment
Objective Understanding:
The primary goal is to evaluate the effectiveness of various marketing channels used by a company, Mode, which specializes in B2B analytics dashboards.
Determine the metrics that can assess the performance and return on investment (ROI) of each marketing channel.
Data Availability:
Access to data on costs associated with each marketing channel.
Information on customer acquisition numbers and revenue generated per channel.
Customer behavior data including churn rates, conversion rates, and customer lifetime value (CLV).
Key Metrics Identification:
Marketing ROI (revenue over expenses) for each channel.
Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC).
Secondary metrics including churn rates, conversion rates, and cost per acquisition.
Stakeholder Requirements:
Insights on which marketing channels are most effective in terms of cost and revenue generation.
Recommendations for optimizing marketing spend across channels.
Constraints:
Potential limitations in data granularity or availability.