New Composer Design

Requirements Clarification & Assessment

Objective: The primary goal of redesigning the Facebook composer to resemble Instagram's interface is to increase user engagement, specifically through:

• Increased photo and video posts
• Higher overall post frequency

Key Metrics to Consider:

1. Engagement Metrics:
   • Number of posts per active user
   • Photo/video posts per active user
   • Overall session duration
   • Interaction rates (likes, comments, shares)
2. Retention Metrics:
   • Monthly active users (MAUs)
   • Weekly active users (WAUs)
   • Daily active users (DAUs)
3. Drop-off Metrics:
   • Composer drop-off rate
   • Comparison of drop-off rates between the current and new composer designs

Hypotheses to Test:

• The new design will increase the frequency of photo and video posts.
• The new design will lead to higher engagement metrics.
• The new design may affect non-visual content posting negatively.

Target Audience:

• Users who actively engage with Facebook through posting
• Users who have a history of photo/video sharing

Assumptions:

• Users are familiar with Instagram's interface and will adapt quickly to the new design on Facebook.
• Increased photo/video posts will positively impact overall engagement.