Newsfeed Algorithm Effectiveness

Requirements Clarification & Assessment

1. Objective Understanding:

   • Start by clarifying the primary goals of the newsfeed algorithm. Is the focus on increasing user engagement, enhancing user satisfaction, driving revenue, or a combination of these?
   • Determine the key stakeholders involved and their expectations. This could include content producers, consumers, and LinkedIn as a platform.

2. Success Metrics Identification:

   • Identify the specific metrics that will be used to measure success for different stakeholders:
     • Content Producers: Metrics like the number of posts viewed, liked, commented, and shared per author.
     • Content Consumers: Metrics such as posts viewed, liked, commented, and shared per reader.
     • LinkedIn: Metrics including daily/weekly/monthly active users (XAU), time spent on LinkedIn, retention rates, and average revenue per user.
   • Consider metrics related to content integrity, such as the number of user reports for misinformation.

3. Scope of Evaluation:

   • Define the geographical scope (e.g., US market) and demographic segments to focus on.
   • Determine if the evaluation will cover all devices and platforms or focus on specific ones.

4. Contextual Factors:

   • Assess any external factors or seasonality that might influence user behavior and engagement metrics.
   • Consider recent changes in the platform or external events (e.g., economic downturns) that might impact user interaction with the newsfeed.