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Data Interview Question

Reduced Ride Fees

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Requirements Clarification & Assessment

Clarifying Questions:

  • Definition of Fee Decrease:
    • What percentage decrease are we considering for riders and drivers?
    • Is the decrease proportional to distance traveled or a flat amount per trip?
  • Target Audience:
    • Are we targeting new users or existing users?
    • Is the fee reduction applicable across all cities or specific regions?
  • Objective of the Fee Reduction:
    • Is the primary goal to increase the number of ride requests, attract new users, or improve driver retention?
    • Are we aiming for short-term growth or long-term sustainability?

Growth Metrics Definition:

  • Rider Metrics:
    • Increase in total completed rides.
    • Growth in new rider sign-ups.
  • Driver Metrics:
    • Increase in driver retention and active hours.
    • Growth in new driver sign-ups.
  • Business Metrics:
    • Overall net profit and revenue changes.
    • Customer Lifetime Value (CLV) for both riders and drivers.

Business Goals and Context:

  • Current Market Situation:
    • Is there a decline in product loyalty or market share?
    • Have other strategies (e.g., promotions, incentives) been attempted?
  • Expected Outcomes:
    • Short-term revenue dips vs. long-term user base growth.
    • Potential increase in market share and competitive positioning.