Reduced Ride Fees

Requirements Clarification & Assessment

Clarifying Questions:

• Definition of Fee Decrease:
  • What percentage decrease are we considering for riders and drivers?
  • Is the decrease proportional to distance traveled or a flat amount per trip?
• Target Audience:
  • Are we targeting new users or existing users?
  • Is the fee reduction applicable across all cities or specific regions?
• Objective of the Fee Reduction:
  • Is the primary goal to increase the number of ride requests, attract new users, or improve driver retention?
  • Are we aiming for short-term growth or long-term sustainability?

Growth Metrics Definition:

• Rider Metrics:
  • Increase in total completed rides.
  • Growth in new rider sign-ups.
• Driver Metrics:
  • Increase in driver retention and active hours.
  • Growth in new driver sign-ups.
• Business Metrics:
  • Overall net profit and revenue changes.
  • Customer Lifetime Value (CLV) for both riders and drivers.

Business Goals and Context:

• Current Market Situation:
  • Is there a decline in product loyalty or market share?
  • Have other strategies (e.g., promotions, incentives) been attempted?
• Expected Outcomes:
  • Short-term revenue dips vs. long-term user base growth.
  • Potential increase in market share and competitive positioning.