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Data Interview Question

Ride-Sharing Promotions

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Requirements Clarification & Assessment

  1. Objective:

    • Clarify the primary goal of the promotion. Is it intended to increase new user sign-ups, boost retention of existing users, or enhance overall revenue?
    • Determine if the promotion is targeted at specific user segments (e.g., new users, churned users).
  2. Scope:

    • Identify the geographical regions or cities where the promotion will be applied. Is it nationwide or limited to specific markets?
    • Understand if the discount applies to all ride categories (economy, premium) or specific ones.
  3. Duration:

    • Define the time frame for the promotion. Is it a one-time offer, or will it be available for a set period?
  4. Implementation Details:

    • Determine how the discount will be communicated and applied (e.g., app notification, email, automatic application).
    • Clarify if the discount is opt-in or automatically applied to eligible rides.
  5. Metrics for Success:

    • Establish key performance indicators (KPIs) to evaluate the promotion's effectiveness, such as retention rates, revenue per user, and ride frequency.
  6. Constraints:

    • Identify any limitations, such as budget constraints for the promotion or potential impacts on driver availability.