Ride-Sharing Promotions

Requirements Clarification & Assessment

1. Objective:

   • Clarify the primary goal of the promotion. Is it intended to increase new user sign-ups, boost retention of existing users, or enhance overall revenue?
   • Determine if the promotion is targeted at specific user segments (e.g., new users, churned users).

2. Scope:

   • Identify the geographical regions or cities where the promotion will be applied. Is it nationwide or limited to specific markets?
   • Understand if the discount applies to all ride categories (economy, premium) or specific ones.

3. Duration:

   • Define the time frame for the promotion. Is it a one-time offer, or will it be available for a set period?

4. Implementation Details:

   • Determine how the discount will be communicated and applied (e.g., app notification, email, automatic application).
   • Clarify if the discount is opt-in or automatically applied to eligible rides.

5. Metrics for Success:

   • Establish key performance indicators (KPIs) to evaluate the promotion's effectiveness, such as retention rates, revenue per user, and ride frequency.

6. Constraints:

   • Identify any limitations, such as budget constraints for the promotion or potential impacts on driver availability.