Search Click Growth

Requirements Clarification & Assessment

1. Objective Understanding:

   • The primary goal is to evaluate the effectiveness of marketing strategies for an upcoming event based on the observed 10% weekly increase in search clicks.
   • Determine whether this increase is directly attributable to the marketing efforts or other factors.
   • Assess if the current advertising approach needs enhancement.

2. Clarifying Questions:

   • What is the baseline number of search clicks before the marketing campaign?
   • How is the 10% increase calculated (e.g., week-over-week comparison)?
   • Are there any other concurrent marketing campaigns that could influence search clicks?
   • Is there any seasonality or special events affecting the data?
   • What are the success metrics (e.g., conversion rate, revenue, ticket sales)?

3. Data Requirements:

   • Historical data on search clicks before and during the campaign.
   • Traffic source data to identify where the clicks are coming from.
   • Conversion data to measure the effectiveness of clicks.
   • Competitor performance data for benchmarking.