Streaming Rights

Requirements Clarification & Assessment

1. Understanding the Objective:

   • Primary Goal: Determine the value of retaining the show on Netflix.
   • Key Metrics: Subscriber retention, new subscriber acquisition, and revenue impact.
   • Timeframe: Consider the series' impact over the past year and forecast future influence.

2. Clarifying Questions:

   • What is the cost of renewing the streaming rights?
   • What are Netflix's strategic priorities: growth, retention, or profitability?
   • How does Netflix currently measure the success of content?
   • Are there specific demographics or regions where the show is particularly popular?

3. Data Requirements:

   • Subscriber Data: New vs. existing subscribers who watch the show.
   • Engagement Metrics: Time spent watching the show relative to other content.
   • Churn Rates: Impact of the show on subscriber retention.
   • Comparative Analysis: Performance metrics of similar shows.

4. Assumptions:

   • The show has been available for a year, providing ample historical data.
   • Audience behavior is consistent and predictable based on past data.
   • Licensing deals are geographically restricted, affecting regional value assessments.