Uber Eats' Impact

Requirements Clarification & Assessment

1. Objective Clarification:

   • Primary Goal: Evaluate whether Uber Eats adds positive value to Uber's overall business.
   • Secondary Goal: Identify key performance indicators (KPIs) that signify success.

2. Understanding Success:

   • Define what "success" means for Uber Eats:
     • Financial performance: Revenue growth, profitability.
     • Customer satisfaction: High ratings, low churn.
     • Market penetration: Increase in active users and vendors.

3. Time and Geographical Scope:

   • Determine if the assessment is global or region-specific.
   • Define the time period for evaluation (e.g., quarterly, annually).

4. Stakeholder Needs:

   • Ensure alignment with stakeholders on the objectives and metrics for evaluation.

5. Data Requirements:

   • Identify data sources: Customer data, order data, revenue data, vendor data.
   • Ensure data reliability and availability for accurate analysis.