Choosing the Ideal Partner Card

Requirements Clarification & Assessment

1. Objective Clarification:

   • Determine whether the primary goal is acquiring new customers or increasing the lifetime value (LTV) of existing customers.
   • Understand the strategic importance of the partner card in the broader business ecosystem.

2. Data Access:

   • Confirm access to comprehensive customer spending data, including transaction history, merchant details, and customer demographics.
   • Identify any constraints or limitations in data, such as privacy regulations or incomplete datasets.

3. Market and Competition Analysis:

   • Analyze the competitive landscape to understand existing partnerships and identify gaps.
   • Assess market trends and shifts in consumer behavior that might influence partnership decisions.

4. Customer Segmentation:

   • Segment customers based on spending behavior, demographics, and preferences to identify potential target groups for the partner card.

5. Partnership Criteria:

   • Define criteria for potential partners, such as transaction volume, growth potential, and brand alignment.
   • Consider regional or vertical restrictions that might impact partnership choices.