Identifying Repeat Users

Requirements Clarification & Assessment

Clarifying Questions:

• Business Goal: What is the primary objective of identifying repeat users? Are we looking to enhance user engagement, target specific user groups with tailored features, or reduce churn?
• Product Scope: Are we focusing on a specific Meta product like Facebook, Instagram, or WhatsApp, or are we considering all platforms collectively?
• Definitions: How do we define an inactive user versus a returning user? Are these definitions based on login frequency, session duration, or specific interactions (like comments or likes)?
• Timeframe: What is the timeframe for tracking user activity? Are we looking at daily, weekly, or monthly metrics?

Assumptions:

• We will consider all Meta platforms to align with the company's holistic approach to user engagement.
• Users are identified by unique identifiers such as user IDs or email addresses.
• Inactivity is defined as minimal interaction or session duration over a specified period.
• Returning users are those who resume activity after a period of inactivity.