Comment Threading on User Engagement

Requirements Clarification & Assessment

1. Objective of the Feature:

   • Understand the primary goal of introducing threaded comments in Facebook Groups. Is it to increase overall engagement, improve user experience, or both?
   • Determine if the focus is solely on group posts or if it extends to other areas of Facebook.

2. Metrics of Interest:

   • Clarify the definition of key metrics such as "comments per user" and "posts per user". Are these metrics measured per group, per user, or overall?
   • Confirm the timeframe for measuring the 10% increase in comments and 2% decrease in posts.

3. User Engagement:

   • Identify the target user base for this feature. Are all users within a group affected, or is it a selective rollout?
   • Understand the current engagement patterns within groups to establish a baseline.

4. External Factors:

   • Investigate if there are any seasonal trends or external factors that could influence user engagement independently of the feature.
   • Examine if any other concurrent changes on the platform could affect user behavior.