Enhanced Notification System on User Engagement

Requirements Clarification & Assessment

1. Objective:

   • Increase user engagement and retention through enhanced notifications.
   • Ensure that users do not miss out on valuable content.

2. Notification Details:

   • Type: Push notifications via app.
   • Frequency: No upper bound on the number of notifications.
   • Content: Assumed to be relevant and interesting to users.

3. User Base:

   • Subscribers: Users paying a monthly fee (paid membership).
   • Unsubscribers: Users opting out of notifications or leaving the platform.

4. Engagement Metrics:

   • Click-through rate (CTR) on notifications.
   • User interactions (likes, shares, comments).
   • Time spent on the app.

5. A/B Testing Details:

   • Duration: Clarify whether it was conducted over a week, month, or day.
   • Group Selection: Random selection or specific clustering.

6. Potential Influences:

   • Notification timing and frequency.
   • Content relevance and personalization.
   • User segments and characteristics.

7. Hypotheses:

   • Volume of notifications may be overwhelming.
   • Content relevance may not align with user interests.
   • Unsubscribers may have pre-existing disengagement.