Parental Presence on Teen Engagement

Requirements Clarification & Assessment

1. Define Engagement Metrics:

   • Likes, Comments, and Shares: Number of interactions a teenager has with content.
   • Time Spent: Duration of active usage on Facebook.
   • Frequency of Posts: Number of posts made within a specific time frame.
   • Session Count: Number of times the app is opened.

2. Identify Teenagers and Parents:

   • Age Range: Define teenagers as users between 13-18 years old.
   • Parent Identification: Use relationship data or similar last names to match parents and teenagers.
   • Data Availability: Ensure the dataset includes labeled data to identify parent-teen relationships.

3. Time Frame:

   • Pre and Post Analysis: Consider a period of 1-3 months before and after the parents join Facebook.

4. Hypothesis Definition:

   • Null Hypothesis: Parental presence does not affect teenage engagement.
   • Alternative Hypothesis: Parental presence decreases teenage engagement.

5. Data Collection:

   • Data Sources: Access historical engagement data and relationship status data.
   • Sample Size: Ensure a large enough sample of teenagers with and without parental connections.