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Requirements Clarification & Assessment
Define Engagement Metrics:
Clarify what constitutes user engagement. This could include actions such as the number of posts, likes, comments, shares, time spent on the platform, and friend requests sent.
Determine if engagement is measured differently for users with varying friend counts.
Identify User Segments:
Determine if the observed trend of decreased engagement is platform-wide or specific to certain regions or demographics.
Understand if this trend is more pronounced in users with a higher number of friends.
Feature Usage Data:
Gather data on how frequently users interact with the 'People You May Know' feature.
Investigate if recent changes have been made to the feature that could impact user engagement.
Hypothesis Framing:
Clearly define the hypothesis: "The 'People You May Know' feature is responsible for decreased engagement among users with more friends."
Establish a null hypothesis: "The 'People You May Know' feature does not affect user engagement."
Metric Selection:
Primary Metrics: Average posts per week, number of interactions per session.
Secondary Metrics: Churn rate, daily active users (DAU), monthly active users (MAU).
Guardrail Metrics: Overall platform retention, ad impressions, and revenue per ad.