Instagram Stories Feature Update

Requirements Clarification & Assessment

1. Define the Problem:

   • Understand the nature of the modification to the Stories feature.
   • Clarify the observed decrease in engagement among new users and increase among seasoned users.

2. Engagement Metrics:

   • Determine what constitutes engagement (e.g., views, interactions, time spent).
   • Quantify the change in engagement for both new and seasoned users.

3. User Segmentation:

   • Define what constitutes a "new user" (e.g., account age, activity level).
   • Identify demographic information (age, location, device) for both user groups.

4. Time Frame:

   • Establish the time period over which changes in engagement have been observed.
   • Determine if the observation period is sufficient to account for the novelty effect.

5. Business Objectives:

   • Align the feature update with Instagram's broader business goals (e.g., increasing user engagement, boosting revenue).
   • Assess the importance of new user acquisition versus retaining seasoned users.

6. Technical Considerations:

   • Investigate potential technical issues (e.g., app version discrepancies, bugs) that may affect engagement.
   • Ensure data reliability and consistency across user cohorts.