Reintroduction of Instant Meal Delivery

Requirements Clarification & Assessment

Business Goals

• Primary Objective: Increase daily orders and revenue for Uber Eats.
• Secondary Objectives: Enhance customer satisfaction through faster delivery and improve driver efficiency.

Key Questions

• What are the specific business goals for reintroducing the feature?
• How will meals be allocated to drivers and matched with orders?
• What is the operational model for meal storage and distribution?
• What are the revenue-sharing models with restaurants and drivers?

Success Metrics

• Orders Per Day: Increase in the number of orders completed.
• Delivery Time: Reduction in average delivery time.
• Driver Efficiency: Increase in the number of orders delivered per driver.

Stakeholder Considerations

• Restaurants: Impact on order volume and preparation logistics.
• Drivers: Changes in delivery patterns and potential for increased income.
• Customers: Improvement in experience and satisfaction.

Historical Context

• Why was the feature previously removed?
• What data is available from the previous implementation?

Potential Challenges

• Operational Costs: Increased driver incentives and platform maintenance.
• Food Waste: Risks associated with unsold pre-prepared meals.
• Customer Satisfaction: Balancing quick delivery with food quality.

Guardrails

• Customer Churn: Monitoring potential increase in churn rates.
• Revenue Per Order: Ensuring profitability per transaction.