Decline in User Engagement

Requirements Clarification & Assessment

1. Define Daily Active Users (DAU):

   • Clarify what actions qualify a user as "active." Is it logging in, watching a video, or interacting with a specific feature?
   • Determine if DAU includes both new and returning users.

2. Contextualize the 5% Decline:

   • Confirm if the decline is sudden or gradual.
   • Understand the timeframe of the decline; compare current DAU with historical data (last week, month, year).

3. Identify Segments Affected:

   • Determine if the decline affects all user segments or specific groups (e.g., geographic regions, device types).
   • Analyze if certain user behaviors or demographics are more impacted.

4. Investigate Product Changes:

   • Review recent updates to the product, including UI changes, new features, and bug fixes.
   • Check for any changes in related products or services that could impact DAU.

5. Evaluate External Factors:

   • Consider competitive actions, market shifts, or seasonal events that may influence user engagement.
   • Assess potential technical issues like server downtime or third-party service disruptions.